Encaustic Art with Christine Deemer: 2024
Brand Identity
Web Design
Photography
Role: Brand identity, Web design, photography
Tools: Canon camera, Adobe Creative Suite
Christine Deemer is an encaustic artist whose work explores texture, color, and storytelling through the medium of beeswax painting. I helped develop her brand identity, design her website, photograph her artwork, and implement Google Analytics to better understand website engagement. During the project, I traveled to her studio to experience her process firsthand, participating in a private encaustic workshop where I learned the craft and created my own piece. Building a genuine connection with Christine allowed me to create work that reflected not only her art, but the person behind it.